Community
Brantford Toyota Sponsors BURST Run, Helps Raise Almost $9,000 for SKIP
Brantford Toyota has sponsored and participated in the first-ever BURST run, and has helped raise almost $9,000 for SKIP Brantford.
The run was held at the city's Civic Centre, and saw over 600 people participate and complete a five-kilometre scenic route along the Grand River. Brantford Toyota made a direct donation in support of the event, and also set up a tent and a prominent vehicle display to engage participants.
The dealership's team handed out hundreds of water bottles to all runners, and showcased a top-of-the-line Tacoma 4x4 Double Cab V6 equipped with the TRD Sport Upgrade Package. The truck was dressed in custom Brantford Toyota graphics, and effectively showcased Performance Auto Group's commitment to the community.
The untimed event saw participation from people of all age groups, and showered everyone who crossed the finish line with bursts of colour. Prizes were also raffled off to participants who made donations to the Brantford Food Bank, including a City of Brantford package, a fitness package, yoga certificates, SKIP gift packs, books, and an iPod Shuffle.
Brantford Toyota's sponsorship of Brantford BURST 2017 is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.
Brantford Toyota Sponsors Rotary Classic Run, Presents $1,000 to Princess Elizabeth Public School
Brantford Toyota has sponsored and participated in this year's Rotary Classic Run, and has presented a $1,000 cheque to Princess Elizabeth Public School on behalf of Toyota Evergreen Learning Grounds.
The run was held at the W. Ross Macdonald School in Brantford, and saw participation from over 2,000 people. Brantford Toyota was in competition with 10 other groups in the Five-Kilometre Corporate Teams section of the run. The team, named Toyota Terminators, came in at third place and helped the Rotary Club of Brantford raise over $32,000.
Brantford Toyota General Manager Ben Cliff said his team was very proud to have participated in the run and to have raised funds for two of the city's leading charities. "The Rotary Classic Run generates much-needed funds for the Lansdowne Children's Centre and the Boys' and Girls' Club of Brantford. Both these organizations run programs and services year-round that support children with special needs, and we are very happy to have helped them in their fundraising efforts," said Ben.
The run has been held annually in the city of Brantford for the last 35 years, and has raised more than $2.5 million to-date for children in need.
Meanwhile, Brantford Toyota also presented a $1,000 cheque to Princess Elizabeth Public School to help the institution create greener learning environments for children. The amount was donated under the Toyota Evergreen Learning Program, and will be used by the school to create a better and more functional school yard.
The donation was handed over by Ben Cliff to Principal Gale Ash at a Community Greening Ceremony held at the school yard. The event marked the completion of a 10-year-long fundraising project to raise capital for new school grounds, and saw staff plant a maple tree to kick off the yard's transformation.
Brantford Toyota's sponsorship of this year's Rotary Classic Run and presentation of the $1,000 cheque to Princess Elizabeth Public School is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.
Brantford Toyota Partakes in Canada 150 Celebrations
Brantford Toyota has participated in the City of Brantford Canada 150 Community Parade and Party, and has celebrated Canada's 150th birthday alongside a variety of floats and bands.
The dealership showcased three different vehicles in the parade, including a brand new Toyota 86 customized with a striking full-body wrap, a new Toyota Tacoma, and a new Toyota Tundra. The Tacoma was a top-of-the-line 4x4 Double Cab V6 model with a TRD Sport Upgrade Package, and was also equipped with a dealership-installed lift kit and aggressive all-terrain tires. The Tundra, on the other hand, was a luxurious 4x4 Double Cab SR 5.7L with a TRD Pro package.
All vehicles had prominent Brantford Toyota and Performance Auto Group decals on them, and the trucks also carried Canada flags to mark the day. The convoy attracted a lot of public attention throughout the parade route, and helped showcase Performance's commitment to support and participate in community events.
Brantford Toyota's participation in the Canada 150 Community Parade and Party is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.
Brantford Toyota Attends Playground Opening Ceremony at Jean Vanier Catholic Elementary School
Brantford Toyota has attended a special opening ceremony of a kindergarten playground partially funded by Toyota Evergreen Learning Grounds at the city's Jean Vanier Catholic Elementary School.
The event was held on April 19, 2017 inside the school's library, and was attended in-person by Brantford Toyota General Manager Ben Cliff. Students and teachers held a special ribbon-cutting ceremony to officially open the playground, and thanked Toyota Canada and Brantford Toyota for contributing towards the project's completion.
Ben was invited to the ceremony after he presented $1,100 to Jean Vanier School Principal Terry Dunnigan on behalf of Toyota Evergreen Learning Grounds last year. "Brantford Toyota has been involved with Evergreen since February 2014, and had the honour of handing over $1,100 to Jean Vanier School last year to build a playground for kindergarten children. Previously, we have also presented a $1,000 cheque to St. George German School through the program. Our association with Evergreen is part of our commitment to support local communities, and we are very proud to have contributed to Brantford for over 51 years," said Ben.
The Learning Grounds program is a joint venture between Evergreen and Toyota Canada Inc., and has been helping schools transform their grounds into greener learning environments since 2000. To date, Toyota and its dealers have contributed more than $6 million to the program, and have helped over 3,000 schools provide outdoor learning opportunities to over 1.4 million students.
The program also provides a host of resources to educational institutions to help them maintain their grounds, including comprehensive guidebooks, instructional videos, and research reports. Funds awarded to institutions range from $500 to $3,500, with the program matching schools with local Toyota dealerships for participation in various planting events.
Brantford Toyota's participation in the Evergreen program is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.
Brantford Toyota Dresses Up in Pink to support Anti-Bullying Day
Brantford Toyota has marked this year's Anti-Bullying Day by dressing up entirely in pink, and has helped raise much-needed awareness of the need to bring an end to all forms of bullying.
The day, also known as Pink Shirt Day, was marked on February 22, 2017 and saw all Brantford Toyota staff members put on pink T-shirts to symbolize their stand against bullying.
Brantford Toyota purchased all related items, including shirts, buttons and pins, exclusively from the Boys and Girls Club of Brantford to help support the youth organization's fundraising efforts. All proceeds from the purchases will go towards supporting summer camps, after-school activities, evening drop-ins and other related year-round services offered by the Boys and Girls Club of Brantford.
Brantford Toyota General Manager Ben Cliff said he was very happy to have supported such an important event, and was proud to have joined hands with the community against bullying. Ben said everyone in society should make concerted efforts to highlight the danger posed by bullying, and should stand together to end it in all its forms.
Brantford Toyota's participation in Pink Shirt Day is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.
Brantford Toyota Partakes in Run for Brant Community Healthcare System
Brantford Toyota has participated in the Supporting Patient Care - One Step At A Time run, and has helped raise much-needed funds for the Brant Community Healthcare System (BCHS) and its Emergency Department.
The event was held on October 22, 2016 at the Waterworks Park in Brantford, and saw participation from over one hundred people. Brantford Toyota made a direct donation to the hospital to support its initiative, and also set up an event tent and distributed free water bottles to all participants.
The dealership's team also set up a vehicle display at the run, and showcased a brand new top-of-the-line Toyota Tacoma 4x4 Double Cab V6 with the TRD Sport Package. The truck was a Brantford Toyota Special Edition, and was equipped with a dealership installed lift kit and aggressive all-terrain tires. It attracted a lot of public attention, with people taking photographs and inquiring about its specs from Brantford Toyota staff all day long.
Brantford Toyota General Manager Ben Cliff said that the dealership's participation in the run stems from its commitment to serve the community. "Brantford Toyota has always been a proud community partner and is dedicated to supporting charitable initiatives, especially when it comes to people's health. We are therefore very happy to have participated in this run for the BCHS, as the money raised goes to the hospital's Emergency Department and contributes directly to saving lives," said Ben.
Brantford Toyota's participation in the Supporting Patient Care - One Step At A Time run is a part of Performance Auto Group's Drive Change initiative, which ensures that the organization gives back visibly to the communities which it serves.
Brantford Toyota partakes in Heels to Heal Walk, raises $18,000
Brantford Toyota has participated in the sixth annual Nova Vita Heels to Heal Walk in Harmony Square, Downtown Brantford, and has raised $18,000 to help support and protect victims of domestic violence.
The event was held on Saturday, June 18, 2016, and saw hundreds of men, women, and children walk the city's downtown core in red coloured high heels to symbolise their stand against domestic violence. A total of $36,000 was donated during the day, half of which was raised by Brantford Toyota.
The dealership's team included service advisors Matt Outerson and Melissa Hofmeister. Outerson dressed up as a pirate in high heels for the day, and joined a team of pirates to walk on stage and entertain children at the fundraiser. The pirates were later declared as the event's best fundraising team. Hofmeister, meanwhile, volunteered at the event and helped Nova Vita organize and manage the walk. A few of the dealership's guests also attended the event.
Brantford Toyota General Manager Ben Cliff is very proud of his team's participation, and lauds their efforts to raise funds for a deserving cause. "Domestic violence, in all its shapes and forms, is dangerous and must be stopped. It negatively impacts everyone in the short and long term, including victims and perpetrators. It is therefore imperative that we all join hands and support every initiative against domestic violence," said Cliff.
He said Brantford Toyota has a strong commitment towards its community, and looks forward to participating in next year's walk. The dealership's participation in the Nova Vita Heels to Heal Walk is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.
Brantford Toyota provides new shuttle to Wilfrid Laurier Students' Union
Brantford Toyota has provided a new shuttle vehicle to Wilfrid Laurier University Students' Union, kicking off an era of partnership between the dealership and the prestigious university.
The shuttle is a 2014 Toyota Sienna that has been completely wrapped in custom graphics by Brantford Toyota, and is the result of almost two months of collaboration between the dealership and the Students' Union.
Brantford Toyota General Manager Ben Cliff is very proud of his team's partnership with the university, and hopes that the deal will be the start of a long-lasting association.
"The deal is not just limited to the hand-over of keys. Rather, it signifies the beginning of a relationship with one of Canada's most prominent universities. Brantford Toyota is very proud of this union, and hopes to provide long-term support to Wilfrid Laurier", said Cliff.
He said Brantford Toyota was selected by the Students' Union after they visited numerous dealerships throughout the city, and this speaks volumes to the dealership's ability to provide the best sales and service deals in the region.
Union representatives also thanked the dealership's staff for making the purchase process simple and quick, adding, "We are extremely happy with our purchase and the great relationship that we have developed with Brantford Toyota". They said the new shuttle is a huge win for Wilfrid Laurier students, and will provide support to students across the university.
"A large number of students have already thanked us and Brantford Toyota for this beautiful new shuttle vehicle. Therefore, I can safely say that it will receive a lot of positive attention once the fall semester begins. Thank you Brantford Toyota for your immense help and great customer service, and we very much look forward to showing off our new wheels in September," said a union representative.
The alliance is a testament to Performance Auto Group's Drive Change initiative, to ensure that our organization gives back visibly to the communities which we serve.
Learn more about Performance Auto Group's Drive Change initiative